Verwandte Artikel zu Mail and Internet Surveys: The Tailored Design Method

Mail and Internet Surveys: The Tailored Design Method - Hardcover

Dillman, Don A.

 
9780471323549: Mail and Internet Surveys: The Tailored Design Method
Hardcover
ISBN 10: 0471323543 ISBN 13: 9780471323549
Verlag: John Wiley & Sons Inc, 1999

Inhaltsangabe

For nearly two decades, Don Dillman's Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978. Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys

In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys

Topics covered include:

  • Writing Questions and Constructing the Questionnaire
  • Mixed-Mode Surveys
  • Personal Delivery of Questionnaires
  • Surveying When Speed Is Critical
  • Government Surveys of Households and Individuals
  • Business Surveys
  • Internet and Interactive Voice Response Systems
  • Questionnaires That Can Be Scanned and Imaged

Praise for the previous edition . . .

"Required reading for anyone who wants to diversify research procedures."
-Contemporary Psychology

"An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal

"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."
-Social Force

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.

Von der hinteren Coverseite

For nearly two decades, Don Dillman′s Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978. Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys.

In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for–and take advantage of–innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed–mode considerations; the increasing acceptance of self–administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high–quality feedback from mail, electronic, and other self–administered surveys.

Topics covered include:

  • Writing Questions and Constructing the Questionnaire
  • Mixed–Mode Surveys
  • Personal Delivery of Questionnaires
  • Surveying When Speed Is Critical
  • Government Surveys of Households and Individuals
  • Business Surveys
  • Internet and Interactive Voice Response Systems
  • Questionnaires That Can Be Scanned and Imaged

Praise for the previous edition . . .

"Required reading for anyone who wants to diversify research procedures."
–Contemporary Psychology

"An excellent reference tool and valuable addition to any serious practitioner′s library."
–Public Relations Journal

"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."
–Social Forces

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0471323543
ISBN 13 
9780471323549
Einband
Gebundene Ausgabe
Anzahl der Seiten
464
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar