Microsoft First Generation: The Success Secrets of the Visionaries Who Launched a Technology Empire - Hardcover

Tsang, Cheryl

Hardcover

ISBN 10: 0471332062 ISBN 13: 9780471332060

Verlag: John Wiley & Sons Inc, 1999

Inhaltsangabe

Microsoft Corporation has been the focus of sustained success and intense public interest for more than a decade. Who were the architects of the Empire that changed the world forever, and how did they do it? This book introduces 12 of the legendary wunderkinds that created a legacy and have since "retired" from Microsoft to pursue a wide range of other attainments - aided, of course, by the experience and appreciating stock options they gained during their time with the company. These portraits of Bill Gates's proteges offers a unique opportunity to get "inside the heads" of some of the most creative people ever to have worked in Silicon Valley. The book includes interviews with Richard Brodie (author of Word), Scott Oki (founder of Microsoft International) and Neil Evans (creator of the Microsoft Network).

Über diesen Titel

Über die Autorin bzw. den Autor

CHERYL TSANG is an award-winning business journalist and fiction writer. She lives in Bellevue, Washington.

Aus dem Klappentext

Theirs is a story with all the ingredients of modern legend, representing nothing less than the proverbial American Dream-writ extralarge. It is a story of hard work and brilliance, of extraordinary commitment and overwhelming desire. And these are the story's original cast members, who could not possibly have foreseen the epic, unprecedented success that awaited them. After all, the technology empire which these twelve visionaries helped to foster under a man named Bill Gates has all but single-handedly defined our Age of Information-and changed the world forever. Microsoft First Generation What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a market value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and what are the secrets behind its triumph? Find the answers here. With Microsoft First Generation, Cheryl Tsang skillfully renders recent history in bold, colorful strokes, highlighting each of the specific business qualities and entrepreneurial traits that turned Microsft's dreams into reality. Meet the early builders of Microsoft, and step inside the famous culture of loyalty, the storied "maniacal work ethic," and the hardcore world of reckless risk-taking that remains so integral to the computer giant's matchless and ongoing success. Here, up close and personal, Tsang introduces readers to twelve members of Microsoft's mythic first generation, each of whom has walked away from Microsoft as a multimillionaire. The collection spans a diverse group of creative geniuses and business wizards, from Bob O'Rear, employee number seven, who joined the team in 1977 and wrote the original MS-DOS program on the first IBM PC; to bestselling author Russell Borland who, after innocently answering a help-wanted ad for a technical copywriter in 1980, suddenly became the mouthpiece for an entire company, singlehandedly familiarizing the world with Microsoft products; to Trish Millines, who began as a software tester in 1988 and then blazed a trail and effected lasting change as a powerful advocate for ethnic diversity in the technological arena. Featuring candid appraisals of the idiosyncracies of software culture, fascinating portraits of the enigmatic Bill Gates, and rare photographs of the company's early days, Microsoft First Generation uncovers a range of surprising success secrets-and reveals, once and for all, exactly what makes Microsoft tick.

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0471332062
• ISBN 13: 9780471332060
• Einband: Tapa dura
• Anzahl der Seiten: 254
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar