Catering Management - Hardcover

Scanlon, Nancy Loman

Hardcover

ISBN 10: 0471333271 ISBN 13: 9780471333272

Verlag: John Wiley & Sons Inc, 2000

Inhaltsangabe

Book by Scanlon Nancy Loman

Über diesen Titel

Reseña del editor

Catering is the business of providing food (and at times, service) for events, and is currently an area of growth worldwide; driven by an increase in the number of higher-income households and the aging population. In addition, the expansion of the catering market into grocery and convenience stores has dramatically changed the availability of prepared foods for social and business functions. This expanded market of caterers needs updated information on menu design and pricing, new business development, and market analysis. Included in this new edition is information about menu design using computer software programs, the latest trends in cuisine and meal concepts, marketing techniques to assist the caterer with home replacement food business, and new service concepts for special events.

Biografía del autor

NANCY LOMAN SCANLON has over 25 years of experience in the hospitality industry and has worked in food and beverage management positions with the Hilton Hotels Corporation and Interstate Hotels, and as a training consultant to Marriott, Sheraton, and Radisson. She is currently an assistant professor at the Center for Hospitality, Tourism, and Travel Administration at New York University. She is also the author of Marketing by Menu, Third Edition; Restaurant Management; and Quality Restaurant Service Guaranteed, all published by Wiley.

Über diese Auflage

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2000
• ISBN 10: 0471333271
• ISBN 13: 9780471333272
• Einband: Tapa dura
• Anzahl der Seiten: 256