Advertising on the Internet - Softcover

Zeff, Robbin; Aronson, Brad

 
9780471344049: Advertising on the Internet
Softcover
ISBN 10: 0471344044 ISBN 13: 9780471344049
Verlag: Verlag John Wiley & Sons, Inc, 1999

Inhaltsangabe

How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources

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Über die Autorin bzw. den Autor

Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.

Brad Aronson is President of i-frontier, a leading Internet advertising agency.

Von der hinteren Coverseite

How today's most successful online advertisers and marketers maximize their online presence, and how you can too

This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)

On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Verlag John Wiley & Sons, Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0471344044
ISBN 13 
9780471344049
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
436
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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