The Internet Marketing Plan: The Complete Guide to Instant Web Presence - Softcover

Bayne, Kim M.

Softcover

ISBN 10: 0471355984 ISBN 13: 9780471355984

Verlag: John Wiley & Sons Inc, 2000

Inhaltsangabe

Book by Bayne Kim M

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Reseña del editor

Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing activities into a company's general marketing plan. A three inch software disk, supplied with the book acts as a blueprint for an Internet marketing plan. It contains sets of checklists, templates and document outlines.

Biografía del autor

KIM M. BAYNE is the co-creator, head writer, and host of the syndicated radio talk show "The Cyber Media Show with Kim Bayne," heard weekly on traditional public radio and on the Web. She is a former high tech marketing communications executive, a frequent speaker at industry conferences, and a writer on Internet marketing for a variety of trade publications. As moderator of the first email discussion group for technology marketers and a pioneer in online promotion, she was among Jim Sterne's first expert guests at his groundbreaking Internet marketing seminars in 1994.

Über diese Auflage

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2000
• ISBN 10: 0471355984
• ISBN 13: 9780471355984
• Einband: Tapa blanda
• Anzahl der Seiten: 432