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While much attention has been given to the business-to-consumer (B2C) aspect of e-business, the business-to-business (B2B) component is what twenty-first-century executives need to understand to win over the long term. Companies that successfully integrate e-business into their strategies are held in higher regard by the financial markets and generate greater shareholder value than those that do not. The growing number of high-profile e-business success stories offers indisputable evidence of the benefits of online business savvy. Today?s and tomorrow?s e-xecutives need to know how they can achieve similar results.
Written by PricewaterhouseCoopers professionals, Executive?s Guide to E-Business: From Tactics to Strategy offers a new model that prepares you to implement the changes necessary to guide your company through the dynamic e-business panorama. Perhaps for the first time, this model provides a holistic view of e-business, placing all of the key issues within a simple, understandable framework. Further, it clarifies the e-business positions a company can occupy and presents a detailed analysis of the benefits, pitfalls, technologies, and implications of each. The authors guide you through four e-business snapshots: channel enhancement, value chain integration, industry transformation, and convergence. Along the way, they provide answers to the many questions, both basic and complex, currently facing executives.
Questions such as:
Both accessible and comprehensive, this indispensable book will also show you how to manage risk in the e-business environment and how to prepare your company to take its place among the fully e-nabled extraprises?extended enterprises consisting of companies and their value chain partners?that will define the e-business landscape of the future.
Whether your goal is to explore the fast-moving panorama of the e-business world or to formulate a winning e-business strategy, this book will help you chart a course for e-business success and show you how to leverage this powerful force to achieve competitive excellence.
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Buchbeschreibung Hardcover. Zustand: new. Bestandsnummer des Verkäufers 9780471376392
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Buchbeschreibung Hardcover. Zustand: Brand New. 1st edition. 352 pages. 9.50x6.50x1.00 inches. In Stock. Bestandsnummer des Verkäufers 0471376396
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers QCAB--0171
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