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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management - Softcover
Inhaltsangabe
Book by Rud Olivia Parr
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ACA"ACA...the descriptions are clear, concise, unambiguousACA...she has clearly succeededACA...ACA"(The Institute of Direct Marketing -theidm.com
Reseña del editor
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
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- VerlagJohn Wiley & Sons Inc
- Erscheinungsdatum2000
- ISBN 10 0471385646
- ISBN 13 9780471385646
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten416
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
Verlag:
Wiley & Sons, Incorporated, John, 2000
ISBN 10: 0471385646
ISBN 13: 9780471385646
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. Bestandsnummer des Verkäufers G0471385646I3N00
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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Bestandsnummer des Verkäufers G0471385646I4N00
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
Verlag:
John Wiley & Sons 14/12/2000, 2000
ISBN 10: 0471385646
ISBN 13: 9780471385646
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