This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)
This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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