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Inhaltsangabe
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
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Über die Autorin bzw. den Autor
Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
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Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator?s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
- The elements and principles of design
- Typography as image
- Creative word play
- Word and image
- Grid and visual hierarchy
- Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagWiley
- Erscheinungsdatum2003
- ISBN 10 0471418293
- ISBN 13 9780471418290
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten266
- Kontakt zum HerstellerNicht verfügbar
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Design for Communication : Conceptual Graphic Design Basics
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Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471418293
ISBN 13: 9780471418290
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Taschenbuch. Zustand: Neu. Neuware - Complete coverage of basic design principles illustrated by student examplesDesign for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.Assignments are organized from basic to advanced within six sections:\* The elements and principles of design\* Typography as image\* Creative word play\* Word and image\* Grid and visual hierarchy\* Visual advocacyDesign for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. Bestandsnummer des Verkäufers 9780471418290
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Design for Communication: Conceptual Graphic Design Basics
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