Reframing Business: When the Map Changes the Landscape - Hardcover

Normann, Richard A.; Mintzberg, Henry

Hardcover

ISBN 10: 0471485578 ISBN 13: 9780471485575

Verlag: John Wiley & Sons, 2001

Inhaltsangabe

Páginas:356Géneros:12:KJH:Entrepreneurship12:KJM:Management&managementtechniques12:KJC:BusinessstrategySinopsis:

Über diesen Titel

Críticas

"! [an] insightful and illuminating book where complex theoretical issues and questions are integrated..." (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work.,,the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001) "...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation) "!well worth reading!" (Long Range Planning)

Reseña del editor

In 1983 Richard Normann published the worlda s first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action. aeo Provides new business models. aeo Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2001
• ISBN 10: 0471485578
• ISBN 13: 9780471485575
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 356