Fine cloth copy in an equally fine dw. Particularly and uncommonly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 314 pages; Illustrated and complete with a comprehensive bibliography.
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"accessible and reader-friendly book." (Ambassador, March 2001) "Contemporary stories, useful summaries and a how-to-guide for chief executives, directors, staff, management and customers make this an essential read for budding brand builders" (Sunday Times, 22nd April 2001) "The authors offer a solid framework to help companies to look on a strong brand as a way to change a 'command and control' mode into a more self-confident organisation." (Chartered Secretary, May 2001) "I recommend that you buy and read it." (Marketing, 24 th May 2001) "This book show ways in which a sales force, call-centre, shop floor and even an entire boardroom can be enlisted for the benefit of the brand and the company." (Sales Director, May 2001) ." I would recommend this book to anyone who wishes to apply a more focused and driven approach to their work." (Accounting Technician, November 2001) "...enlightening and inspiring..." (Public Relations Quarterly, Winter 2001) "...plenty of useful practical advice..." (Long Range Planning, Vol.34 2001)
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 39337151-6
Anzahl: 1 verfügbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR007371659
Anzahl: 1 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780471496069
Anzahl: 2 verfügbar
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Bestandsnummer des Verkäufers CHL9936730
Anzahl: 1 verfügbar
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780471496069
Anzahl: 2 verfügbar
Anbieter: ! Turtle Creek Books !, Mississauga, ON, Kanada
Hardcover. Zustand: As New. Zustand des Schutzumschlags: As New. First Edition. Lovely crisp clean hardcover 1st edition. Minor shelfwear otherwise appears unread. From the publisher:"When a firm's employees convey a brand's essence in everything they do on its behalf for its customers and other stakeholders, they can improve significantly their success in the market place. At the same time they can make the world a better place for themselves and their customers. The customer's perception of the quality of service received in a given situation is almost entirely a function of their pre-existing expectations created by the brand. Perceived brand performance depends, to a large degree, on whether these expectations were, or were not, satisfied as a result of a customer's interaction with employees in the delivery of the product of the service. Hamish Pringle and William Gordon show how an oragnisation can ensure a holistic delivery of the brand. The authors have put together a solid framework that allows companies to move beyond the traditional mode of "command and control" into a new management space, that of "self-confident" organisation. Their framework allows top management to evaluate their customers' expectations of their brand and to set about creating a branded service culture that consistently exceeds them. The aim of the process is to develop a reputation for an organisation's brand that will generate customer loyalty, recruit new users, and significantly increase profitability. This book shows how a sales force, a call centre, a shop floor, a management team and an entire boardroom can be enlisted for the benefit of the brand and the company.". Bestandsnummer des Verkäufers 092700
Anzahl: 1 verfügbar
Anbieter: Poverty Hill Books, Mt. Prospect, IL, USA
Hardcover. Zustand: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bestandsnummer des Verkäufers 9031729
Anzahl: 1 verfügbar
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 42597126-20
Anzahl: 1 verfügbar
Anbieter: bainebridge booksellers, Bronx, NY, USA
Hardcover. Zustand: New. Zustand des Schutzumschlags: New. Language: eng Language: eng Language: eng Language: eng. Bestandsnummer des Verkäufers ABE-8720905907
Anzahl: 1 verfügbar
Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Damaged dust jacket. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers E-479-911
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