Retail Geography and Intelligent Network Planning - Softcover

Birkin, Mark; Clarke, Graham; Clarke, Martin P.

Softcover

ISBN 10: 0471498033 ISBN 13: 9780471498032

Verlag: Wiley, 2002

Inhaltsangabe

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.

• Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
• Numerous global case studies are used to show keys issues
• Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
• Describes how retailers can plan their cross channel network strategy for the future

Über diesen Titel

Über die Autorin bzw. den Autor

Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.

Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Von der hinteren Coverseite

Retail Geography and Intelligent Network Planning demonstrates the importance of geographical thinking in a wide variety of situations. The book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail and service businesses. This technology is especially crucial in an age when traditional channels of physical distribution such as bank branches and shops are increasingly complemented by electronic and virtual channels.

Building on the success of Intelligent GIS (1996), which set out the principles and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail planning by presenting examples relating to a wide range of business problems.

Retail Geography and Intelligent Network Planning is an innovative book in several ways:

• Explores some of the key retail trends impacting on retail location and store location studies by drawing on research undertaken in grocery and supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
• Examines the role of e-commerce and its growth, and argues that geography will still be crucial to its success in the retail sector
• Presents readers with various spatial analysis methods and their usefulness for addressing retail growth strategies such as branch optimization.
• Draws examples from the authors' own expertise over the past fifteen years in retail consultancy

This book is invaluable reading for professionals working in retail location teams and consultancies, and for students studying retail geography, GIS , marketing and management.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0471498033
• ISBN 13: 9780471498032
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar