E-marketing (Working the WEB) - Softcover

Collin, Simon

Softcover

ISBN 10: 0471498971 ISBN 13: 9780471498971

Verlag: John Wiley & Sons, 2000

Inhaltsangabe

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net

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Über die Autorin bzw. den Autor

SIMON COLLIN is a freelance columnist and an expert on all aspects of E-business. He is author of the Wiley Business-to-Business Bible and E-commerce books.

Von der hinteren Coverseite

The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch!<br /> <br /> The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.<br /> <br /> E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2000
• ISBN 10: 0471498971
• ISBN 13: 9780471498971
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar