Marketing Your Consulting and Professional Services - Hardcover

Davidson, Jeffrey P.; Connor, Richard A.

Hardcover

ISBN 10: 0471520748 ISBN 13: 9780471520740

Verlag: John Wiley & Sons Inc, 1990

Inhaltsangabe

Book by Connor Richard A Davidson Jeffrey P

Über diesen Titel

Reseña del editor:

Here is a "blueprint" for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same "client-centered/leveraged" approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.

Über diese Auflage

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 1990
• ISBN 10: 0471520748
• ISBN 13: 9780471520740
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 256