Creating Value for Customers: Designing and Implementing a Total Corporate Strategy - Softcover

Band, William

 
9780471525936: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Softcover
ISBN 10: 0471525936 ISBN 13: 9780471525936
Verlag: John Wiley & Sons Inc, 1991

Inhaltsangabe

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1991
Sprache
Englisch
ISBN 10 
0471525936
ISBN 13 
9780471525936
Einband
Taschenbuch
Anzahl der Seiten
352
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Verantwortliche Person
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