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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Softcover
Inhaltsangabe
Páginas:288Géneros:12:KJP:Businesscommunication&presentation12:KJL:Consultancy&grantsforbusinessesSinopsis:
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Reseña del editor
This is a complete guide to succeeding in today's burgeoning seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more! "How to Develop & Promote Successful Seminars & Workshops": The adult education business - seminars, workshops, classes, conferences - is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: How to select a marketable subject and test market any seminar for about $1,000 or less; How to develop a dynamic program and effective program materials; How to create a powerful, registration producing marketing strategy and design winning promotional materials; How to assess promotional effectiveness and fine-tune marketing to increase sales; How to evaluate and choose where and when to conduct your seminar or workshop; How to select hotel and conference facilities; How to price your program to ensure maximum registrations/profitability; How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services; and, How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense.
Biografía del autor
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.
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- VerlagJohn Wiley & Sons, Inc
- Erscheinungsdatum1990
- ISBN 10 0471527092
- ISBN 13 9780471527091
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten288
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Verlag:
John Wiley & Sons, Inc (edition 1), 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Verlag:
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471527092
ISBN 13: 9780471527091
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Verlag:
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471527092
ISBN 13: 9780471527091
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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