How to Write Winning Proposals for Your Company or Client - Softcover

Tepper, Ron

 
9780471529484: How to Write Winning Proposals for Your Company or Client
Softcover
ISBN 10: 0471529486 ISBN 13: 9780471529484
Verlag: Wiley, 1990

Inhaltsangabe

Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her "technical/political" format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with "proposal/letters" In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You'll learn: The advantage of the "laundry list" approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies--RFPs (Request for Proposal) and RFQs (Request for Quotation) How to plan and prepare the graphics, format, style, and language of a written proposal The ideal length and content for a verbal proposal and when you should make one The psychology, format, and language for internal/external proposals

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Über die Autorin bzw. den Autor

RON TEPPER is a veteran writer, publicist, marketing specialist, and consultant with more than 20 years of experience. He has written three successful books with Wiley (including Become a Top Consultant and Power Resumes) and more than 100 winning proposals for both the private and public sectors.

Von der hinteren Coverseite

Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her "technical/political" format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with "proposal/letters" In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You ll learn: The advantage of the "laundry list" approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies RFPs (Request for Proposal) and RFQs (Request for Quotation) How to plan and prepare the graphics, format, style, and language of a written proposal The ideal length and content for a verbal proposal and when you should make one The psychology, format, and language for internal/external proposals

Aus dem Klappentext

Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her "technical/political" format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with "proposal/letters" In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You’ll learn: The advantage of the "laundry list" approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies—RFPs (Request for Proposal) and RFQs (Request for Quotation) How to plan and prepare the graphics, format, style, and language of a written proposal The ideal length and content for a verbal proposal and when you should make one The psychology, format, and language for internal/external proposals

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Verlag
Wiley
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0471529486
ISBN 13 
9780471529484
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
288
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Deutschland

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9780471609322: How to Write Winning Proposals for Your Company or Client

Vorgestellte Ausgabe

ISBN 10:  0471609323 ISBN 13:  9780471609322
Verlag: John Wiley & Sons Inc, 1988
Softcover