Marketing Tourism Destinations: A Strategic Planning Approach [Idioma Inglés] - Hardcover

Heath, Ernie

Hardcover

ISBN 10: 0471540676 ISBN 13: 9780471540670

Verlag: Wiley, 1992

Inhaltsangabe

THE GLOBAL SIGNIFICANCE OF TOURISM AS AN ECONOMIC, ENVIRONMENTAL, AND SOCIAL FORCE HAS NEVER BEEN GREATER. MODERN METHODS OF TRANSPORTATION ENABLE GROWING NUMBERS OF PEOPLE TO TRAVEL TO ALMOST ANY AREA OF THE WORLD; IN THE DEVELOPED WORLD, TRAVEL IS NOW REGARDED AS A RIGHT, RATHER THAN A PRIVILEGE. BASED ON PROVEN MARKETING PRINCIPLES, MARKETING TOURISM DESTINATIONS DEFINES TOURISM AND ITS "PRODUCT" AND EXAMINES THE NATURE OF TOURIST BUSINESSES, WITH AN EMPHASIS ON PLANNING FOR TOURISM DEVELOPMENT. COMPREHENSIVE, READABLE CHAPTERS DISCUSS SUCH TOPICS AS: * REGIONAL GOAL AND STRATEGY FORMULATION * THE STRATEGIC MARKETING PLANNING FRAMEWORK * ENVIRONMENT AND RESOURCE ANALYSIS * TARGET MARKETING AND REGIONAL POSITIONING STRATEGY * REGIONAL MARKETING MIX STRATEGY AND MORE, WITH CASES AND EXAMPLES APPLICABLE TO DIFFERENT PARTS OF THE WORLD. FROM ITS THOROUGH INTRODUCTION, THROUGH EACH EXTENSIVELY REFERENCED SECTION TO THE FINAL SUMMARY CHAPTER WITH ITS VALUABLE RECOMMENDATIONS FOR REGIONAL TOURISM ORGANIZATIONS, MARKETING TOURISM DESTINATIONS IS AN IMPORTANT STEP FORWARD IN THE LITERATURE OF TOURISM MARKETING AND PLANNING.

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Biografía del autor:

Ernie Heath is Director of Tourism Promotion for the South African Tourist Board, in Pretoria. Previously, he was Director of the Institute for Planning Research at the University of Port Elizabeth, South Africa. Geoffrey Wall is Professor of Geography at the University of Waterloo, Canada. He has written several books on tourism and is internationally known as a research scholar.

Über diese Auflage

• Verlag: Wiley
• Erscheinungsdatum: 1992
• ISBN 10: 0471540676
• ISBN 13: 9780471540670
• Einband: Tapa dura
• Anzahl der Seiten: 241