Inhaltsangabe
Aids entrepreneurs in the planning and execution of a sound business venture, from conception to growth and expansion. Provides complete explanations of the total business planning process, including market planning, strategizing, research sources, pricing concepts, and specific questions entrepreneurs must ask in the preparation of a sound plan to its selected audience--whether it's managment, lenders, or the investment community. Numerous sample business marketing plan outlines are included with expert explanations. As a reminder, the author drives home the point that each business plan must be unique in its presentation and must be the sole creation of the individual entrepreneur and the business/management team chosen to work on it.
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