Verwandte Artikel zu Marketing Management - Text and Cases

Marketing Management - Text and Cases - Softcover

Dalrymple, Douglas J.; Parsons, Leonard J.

 
9780471552550: Marketing Management - Text and Cases
Softcover
ISBN 10: 0471552550 ISBN 13: 9780471552550
Verlag: John Wiley & Sons Inc, 1994

Inhaltsangabe

Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both marketing management and marketing strategy courses at undergraduate and particularly MBA levels. Coverage of marketing research, cases on consumer products and foreign companies doing business in the USA, and three new chapters addressing competitive analyses and product positioning, direct marketing and sales promotion are integrated throughout the book.

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0471552550
ISBN 13 
9780471552550
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
976
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar