Developing Business Strategies (Ronald Series on Marketing Management) - Hardcover

Aaker, David A.

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9780471557227: Developing Business Strategies (Ronald Series on Marketing Management)

Hardcover

ISBN 10: 0471557226 ISBN 13: 9780471557227

Verlag: John Wiley & Sons Inc, 1992

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Book by Aaker David A

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Rese�a del editor:

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

Rese�a del editor:

This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.

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