New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) - Softcover

Thomas, Robert J.

Softcover

ISBN 10: 0471572268 ISBN 13: 9780471572268

Verlag: Wiley, 1993

Inhaltsangabe

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Über die Autorin bzw. den Autor

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.

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Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 0471572268
• ISBN 13: 9780471572268
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland