Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services, 2nd Edition: Second Edition - Softcover

Richardson, Linda

 
9780471572657: Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services, 2nd Edition: Second Edition

Inhaltsangabe

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

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Über die Autorin bzw. den Autor

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry.

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