The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information About Your Competitors: The Complete Resource for ... (New Directions in Business Series) - Hardcover
Inhaltsangabe
How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory!
How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
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The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors: The Complete Resource for . Competitors (New Directions in Business S.)
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hardcover. Zustand: Very Good. The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors: The Complete Resource for . Competitors (New Directions in Business S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780471585084
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The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors: The Complete Resource for . Competitors (New Directions in Business S.)
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hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780471585084
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