138 Quick Ideas to Get More Clients - Hardcover

Shenson, Howard L.; Wilson, Jerry R.

 
9780471589525: 138 Quick Ideas to Get More Clients

Inhaltsangabe

Provides a large number of tips on the establishment and cultivation of a client base. The guide explains how to establish fees that maximize income, how to raise income with only a small commitment to creative marketing, and how to make old clients generate new referrals.

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Reseña del editor

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

Biografía del autor

HOWARD L. SHENSON, recently deceased, was the author of several highly popular professional handbooks, including the bestselling Shenson on Consulting, The Contract and Fee-Setting Guide for Consultants and Professionals, and How to Develop and Promote Successful Seminars and Workshops. JERRY R. WILSON is an internationally known consultant and Certified Professional Speaker and is the author of the highly acclaimed book Word-of-Mouth Marketing.

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Weitere beliebte Ausgaben desselben Titels

9780471589518: Shenson 138 Quick Ideas To Get More Clients P

Vorgestellte Ausgabe

ISBN 10:  0471589519 ISBN 13:  9780471589518
Verlag: John Wiley &Sons, 1993
Softcover