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Developing Business Strategies (Marketing Management S.) - Hardcover

Aaker, David A.

 
9780471602965: Developing Business Strategies (Marketing Management S.)
Hardcover
ISBN 10: 0471602965 ISBN 13: 9780471602965
Verlag: John Wiley & Sons Inc, 1988

Inhaltsangabe

This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1988
Sprache
Englisch
ISBN 10 
0471602965
ISBN 13 
9780471602965
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
364
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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