Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Hardcover

Holtz, Herman

Hardcover

ISBN 10: 0471632244 ISBN 13: 9780471632245

Verlag: Wiley, 1988

Inhaltsangabe

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

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Über die Autorin bzw. den Autor

HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 1988
• Sprache: Englisch
• ISBN 10: 0471632244
• ISBN 13: 9780471632245
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 238
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland