Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Softcover

Holtz, Herman R.

 
9780471632276: Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Softcover
ISBN 10: 0471632279 ISBN 13: 9780471632276
Verlag: John Wiley & Sons Inc, 1988

Inhaltsangabe

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1988
Sprache
Englisch
ISBN 10 
0471632279
ISBN 13 
9780471632276
Einband
Taschenbuch
Anzahl der Seiten
250
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780471632245: Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Vorgestellte Ausgabe

ISBN 10:  0471632244 ISBN 13:  9780471632245
Verlag: Wiley, 1988
Hardcover