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Cross Selling Financial Services - Hardcover

Ritter, Dwight S.

 
9780471632757: Cross Selling Financial Services

Inhaltsangabe

Cross-selling is a rapidly expanding selling technique used by banks and other financial institutions to help customers to recognize their varied financial needs and then sell them the related services. This text presents a step-by-step plan for using cross-selling to increase any bank's customer base and profits. It includes the author's own system for measuring and monitoring the sales effectiveness of a bank, a branch, or an individual customer service representative.

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