Customer Relationship Management: Linking People, Process, and Technology - Hardcover

Hayes, Thomas

Hardcover

ISBN 10: 0471644099 ISBN 13: 9780471644095

Verlag: Wiley & Sons, 2000

Inhaltsangabe

Maximize customer satisfaction and maximize your bottom lineOver the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer careStanley A. Brown (Toronto, Canada) is Partner in Charge of the Centre of Excellence in Customer Care at PricewaterhouseCoopers in Toronto.

Details zur Ausgabe

• Verlag: Wiley & Sons
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0471644099
• ISBN 13: 9780471644095
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: WROX; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; USA
• Verantwortliche Person: Nicht verfügbar