Management Mistakes and Successes - Softcover

Hartley, Robert F.

Softcover

ISBN 10: 047166202X ISBN 13: 9780471662020

Verlag: John Wiley & Sons Inc, 2004

Inhaltsangabe

For over twenty years, Robert Hartley has compiled a collection of classic and current mistakes, successes and turnarounds of today's most prominent business players. During that time current and future business leaders have used this book to analyze the actions of prominent businesses and the results of these actions. Readers develop the critical thinking skills necessary to strategize like top-notch managers. It is the only casebook on the market to use the mistakes vs. successes approach

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Learn how to strategize like a top-notch manager!

Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.

In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.

Fully revised and updated, this Eighth Edition features 5 exciting new cases, including:

• Newell Rubbermaid: A Sour Acquisition
• Philip Morris (now Altria) Changes an Enduring Strategy
• Dell Computer: Rising to Dominate the PC Market
• Boeing Loses Industry Dominance to Airbus
• Hewlett-Packard's Merger with Compaq Computer: A Model of Success?

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 047166202X
• ISBN 13: 9780471662020
• Einband: Taschenbuch
• Anzahl der Seiten: 360
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar