Information Technology for Management: Transforming Organizations in the Digital Economy - Hardcover

Turban, Efraim; Leidner, Dorothy; McLean, Ephraim; Wetherbe, James

 
9780471705222: Information Technology for Management: Transforming Organizations in the Digital Economy

Inhaltsangabe

This cutting-edge book focuses on how organizations can successfully use information technology to transform themselves and achieve the competitive advantage in the new digital economy. Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. It also covers the latest real-world developments, including the introduction of applied grid computing and utility computing.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Von der hinteren Coverseite

IT’s Going Global…

From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the competitive advantage around the globe. That’s why the Fifth Edition of Information Technology for Management offers a global perspective on how IT is transforming business.

In this comprehensive, up-to-date Fifth Edition, Efraim Turban, Ephraim McLean, James Wetherbe, and new coauthor Dorothy Leidner present late-breaking developments in the field, as well as a new chapter on Global Interorganizational Systems.

IT’s About Transformation: The text focuses on how organizations operate and compete in the digital economy, and how IT can assist this transformation. The new edition also features increased strategy coverage.

IT’s Current: The Fifth Edition introduces new research, current examples and case studies, and updated reference materials.

IT’s Managerial: The text’s strong managerial orientation makes IT relevant and interesting to business students. Technological topics are conveniently covered in six technology guides at the end of the text.

IT’s Wireless: A special chapter covers innovations and opportunities in mobile computing and the wireless revolution.

IT’s Hands-on: Students solve realistic IT problems when they are “hired” as interns at The Wireless Café, a simulated high-tech restaurant in Shanghai.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels