Life After the 30–Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising - Hardcover

Jaffe, Joseph

Hardcover

ISBN 10: 0471718378 ISBN 13: 9780471718376

Verlag: John Wiley & Sons Inc, 2005

Inhaltsangabe

Book by Jaffe Joseph

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Críticas:

"...challenges proven thinking in a very digestible form" (Brand Strategy, 5th December 2005) "...an excellent read, witty and enlightening. A must read, particularly for clients and those in the creative community." (Media Week, 20th September 2005) "...a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come." (Customer Relationship Management, 1st September 2005)

Reseña del editor:

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Über diese Auflage

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2005
• ISBN 10: 0471718378
• ISBN 13: 9780471718376
• Einband: Tapa dura
• Anzahl der Seiten: 304