Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brand - Hardcover

Wheeler, Alina

Hardcover

ISBN 10: 0471746843 ISBN 13: 9780471746843

Verlag: Wiley & Sons, 2006

Inhaltsangabe

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Tazo Tea, and Mini Cooper.

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Über die Autorin bzw. den Autor

Alina Wheeler applies a dynamic process to help enterprises express their brands. Her clients include entrepreneurial companies and foundations whose leaders embrace the future. Wheeler collaborates with strategists, designers, and managers, seizing every opportunity to build brands and provide compelling customer experiences. Wheeler speaks frequently to management and creative teams in companies, as well as to business and design students at universities. She introduces branding fundamentals, identifies brand trends, and connects their relationship to innovation and business.

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Praise for Designing Brand Identity

This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap

Alina Wheeler provides a practical structure for the brand–building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
—Al Ries, coauthor, The Origin of Brands

Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
—Communications Arts, May/June 2004

Details zur Ausgabe

• Verlag: Wiley & Sons
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0471746843
• ISBN 13: 9780471746843
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar