Pay-Per-Click Search Engine Marketing For Dummies: A Reference for the Rest of Us! (For Dummies Series) - Softcover

Kent, Peter

Softcover

ISBN 10: 0471754943 ISBN 13: 9780471754947

Verlag: Wiley & Sons, 2006

Inhaltsangabe

Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
Use the right keywords to trigger your ads
Figure your breakeven point
Write ads that reach your customers
Calculate return on investment
Use geo targeting
Track your ad results

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Über die Autorin bzw. den Autor

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.

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Plan and launch your PPC campaign and keep track of itsprogress

If you want potential customers to form a traffic jam at yourWeb site, Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search, targeting your customers, watching out for fraud,assessing the pros and cons of Pay Per Click, and making Pay PerClick work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

Details zur Ausgabe

• Verlag: Wiley & Sons
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0471754943
• ISBN 13: 9780471754947
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar