Book by Massie Hugh
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"Hugh addresses what I believe is the most important aspect of achieving economic freedom: Know Thyself! The financial planning community owes a great deal to Hugh for his contributions." ----Elizabeth Jetton, CFP, Strategic Advisor, Mercer Advisors, Inc., and 2005 Chair of the Financial Planning Association "A great lesson in knowing how you are hard--wired to behave and communicate in planning your personal finances is more important than the technical and product aspects of money management." ----Susan Bradley, CFP, founder of Women, Meaning, and Money and bestselling author of Sudden Money "Financial DNA? nailed both of us, generating new communication and exciting insights among our team members. Ita s helping us to grow both personally and professionally. Ita s more than a good read, ita s a virtual experience!" ----Robert A. Esperti and Renno L. Peterson, authors of numerous estate and wealth--planning books, Directors of two Institutes at Michigan State University, and founders of the National Charitable Initiative "The process Hugh has developed truly identifies the behavioral issues that get in the way of functional family relationships and in a very practical way builds a bridge to protect the wealth and harmony of the family." ----V. Thane Stenner, FCSI, CIM, First Vice President, T. Stenner Group(TM) national bestselling author of True Wealth: An Expert Guide for High--Net--Worth Individuals (and Their Advisors) "Very powerful behavioral insight that will give you the formula to transform the way you think about building the quality of your life, starting with understanding yourself in a new way." ----Nick Kalikajaros, Head of Private Banking, St. George Bank, Sydney, Australia
In his career as an international wealth mentor, Hugh Massie observed a wide range of clients making financial decisions with varied degrees of success. Some made consistently good choices, while others repeatedly made poor decisions that minimized the return on their investments. Hugh set out to identify the mechanism driving those financial decisions, and what he discovered was surprisingly simple and logical: when people seek advice about their finances, they are generally asking questions about their lives. In essence, their unique financial personality is in operation, seeking to process life issues and financial issues in an integrated manner.
Hugh Massie recognized that the best means of creating wealth was first to understand oneself, and then to tailor a financial strategy suited to one's unique financial personality. He further discerned that scientific methods of behavioral profiling could be applied to the task of aligning personal needs with financial objectives. But the key, he knew, was to discover the predictable behaviors in each of us that remain the same throughout our life and then make that behavioral information easy to understand, so that anyone could confidently apply it to his or her quality life financial plan. For several years he investigated the behavioral dynamics of financial decision-making in cooperation with some of the best minds in this cutting-edge field: the result was the Financial DNA® Discovery Process, which starts with uncovering your natural "hard-wired" behavioral style.
This book outlines the Financial DNA® Discovery Process, enabling you to discover your own Financial DNA® and to incorporate that invaluable knowledge into a successful financial strategy. In Financial DNA® you will learn:
Financial DNA® will give you a user-friendly framework to decode your own financial behavior easily and accurately, empowering you to make better decisions?decisions aligned with your unique life purpose, passion, and vision, and leading to the quality life you've always dreamed of.
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