Modern Logistics Management: Integrating Marketing, Manufacturing and Physical Distribution (Wiley Series on Marketing Management) - Hardcover

Magee, John Francis; Capacino, William F.; Rosenfield, Donald B.

 
9780471812616: Modern Logistics Management: Integrating Marketing, Manufacturing and Physical Distribution (Wiley Series on Marketing Management)
Hardcover
ISBN 10: 0471812617 ISBN 13: 9780471812616
Verlag: John Wiley & Sons Inc, 1985

Inhaltsangabe

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi--location inventory planning, to international logistics issues and future directions. Includes case studies.

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Reseña del editor

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi--location inventory planning, to international logistics issues and future directions. Includes case studies.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1985
Sprache
Englisch
ISBN 10 
0471812617
ISBN 13 
9780471812616
Einband
Tapa dura
Anzahl der Seiten
430
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar