Marketing Your Consulting and Professional Services - Hardcover

Davidson, Jeffrey P.; Connor, Richard A.; Jr, R.A. Connor

 
9780471818274: Marketing Your Consulting and Professional Services

Inhaltsangabe

This is a step-by-step guide to marketing consulting and professional services. It focuses on the "client-centered" approach in which consultants target the smallest number of clients and markets in order to produce the largest amount of profitable revenue. This plan represents proven results during the past 14 years in such fields as engineering, accounting, architecture, law, advertising, medicine, consulting and public relations.

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Reseña del editor

This is a step-by-step guide to marketing consulting and professional services. It focuses on the "client-centered" approach in which consultants target the smallest number of clients and markets in order to produce the largest amount of profitable revenue. This plan represents proven results during the past 14 years in such fields as engineering, accounting, architecture, law, advertising, medicine, consulting and public relations.

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9780471133926: Marketing Your Consulting and Professional Services

Vorgestellte Ausgabe

ISBN 10:  0471133922 ISBN 13:  9780471133926
Verlag: Wiley, 1997
Hardcover