Developing a Winning Marketing Plan (Wiley Series on Business Strategy) - Hardcover

Cohen, William A.

Hardcover

ISBN 10: 0471845299 ISBN 13: 9780471845294

Verlag: John Wiley & Sons Inc, 1987

Inhaltsangabe

Book by Cohen PhD William A

Über diesen Titel

Reseña del editor

Finally - a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:How to establish goalsHow to do a situational analysisHow to develop a marketing strategyHow to develop marketing tacticsHow to raise moneyHow to forecastIf there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur. " - Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive. " - Booklist "One of the best books I've ever read on the subject. " - E. Joseph Cossman author of How I Made USD1 Million in Mail Order.

Nota de la solapa

If you run a business, or manage one, developing marketing plans is a critical part of your job. Now, Bill Cohen, one of today?s top marketing experts, shows you how to develop effective marketing plans with this Step-by-step guide to procedures, forms, strategies, and techniques that tells you not only what to plan, but how and why. Based on successful marketing plans prepared under Cohen?s supervision, Developing A Winning Marketing Plan explains the "nuts-and-bolts" of developing effective marketing plans. From initial development to the actual presentation of a marketing plan, Cohen takes you through all the steps, including how to do a situational analysis, establish goals, develop a marketing strategy, develop marketing tactics, raise money, and forecast. You?ll also find four sample marketing plans to help you see marketing concepts and techniques in action. Developing a Winning Marketing Plan?for top managers, middle managers vying for monies within a corporation, entrepreneurs trying to raise venture capital, or anyone who needs help developing a marketing plan that works and wins.

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 1987
• ISBN 10: 0471845299
• ISBN 13: 9780471845294
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 336