Repositioning Asia: From Bubble to Sustainable Economy: From Bubble to Sustainable Economy. Andersen Consulting - Hardcover

Kotler, Philip; Kartajaya, Hermawan

Hardcover

ISBN 10: 0471846651 ISBN 13: 9780471846659

Verlag: John Wiley & Sons, 2000

Inhaltsangabe

Die Wirtschaftskrise in Asien hat die Unternehmen der Region auf verschiedene Weise getroffen - für einige barg sie Gefahren, für andere bot sie neue Möglichkeiten. Philip Kotler und Hermawan Kartajaya, die beiden international führenden Marketingexperten, analysieren in diesem Band die Veränderungen und Marketinginitiativen gebeutelter asiatischer Unternehmen. Anhand von Fallstudien von sog. "Bubble"-Unternehmen wie Samsung, aggressiven Unternehmen wie San Miguel, konservativen Unternehmen wie Hong Kong Telecom und beständige Modellunternehmen wie Singapore Airlines demonstrieren die Autoren, wie eine ganze Nation oder gar eine Region von der Anwendung strategischer Marketing Konzepte ebenso profitieren kann wie ein einzelnes Unternehmen. Dieses Buch ist eine unverzichtbare Lektüre für alle Marketingstrategen weltweit.

Über diesen Titel

Über die Autorin bzw. den Autor

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

Von der hinteren Coverseite

Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enterprises. The authors' prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia's diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan

Aus dem Klappentext

Repositioning Asia from Bubble to Sustainable Economy Repositioning Asia: From Bubble to Sustainable Economy brings together two leading strategists with a unique vision for the future of Asia. Drawing on their extensive experience of marketing strategy, Philip Kotler and Hermawan Kartajaya outline a blueprint for the sustained success of the region. From national to corporate level, Repositioning Asia provides guidelines for sustainable growth in an increasingly turbulent global environment. Filled with fascinating case studies and thought-provoking business models, Repositioning Asia is a vital book for the region as it confronts the exciting challenges of the New Economy. This important book will provide inspiration for policy makers and executives seeking to lay the foundations of a new Asia. "The timing of this book is both auspicious and brave. It writes of history in the making and, simultaneously, attempts to influence the outcome. For all the people of Asia, and many of us elsewhere, the book offers hope for the future. It is a 'must-read' for policy makers, executives, and other decision makers for its penetrating analysis of the important Asian economies and how their incipient recovery can be sustained." Dr. Johny K. Johansson McDonough School of Business Georgetown University

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0471846651
• ISBN 13: 9780471846659
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 244
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar