Marketing by Agreement: A Cross-cultural Approach to Business Negotiations - Hardcover

McCall, J.B.; Warrington, W.B.

9780471921516: Marketing by Agreement: A Cross-cultural Approach to Business Negotiations

Hardcover

ISBN 10: 0471921513 ISBN 13: 9780471921516

Verlag: John Wiley & Sons Ltd, 1989

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Book by McCall J B Warrington M B

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Rese�a del editor:

"Marketing By Agreement" relates ideals to realistic situations in the area of international business negotiations. It looks at the interorganizational negotiations which are crucial aspects of marketing and purchasing operations in a cross-cultural setting. The negotiation theme is developed via models showing the interaction of factors affecting outcomes and negotiation skills. Taking an international approach, the book relates concepts to the real world of negotiating sales/purchase, agency/distributorship, licence and joint-venture agreements. This second edition has been revised and expanded to meet the demands of a changing market, highlighting and aiming to formulate the skills necessary for effective performance.

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