Designing Interactive Strategy: From Value Chain to Value Constellation - Hardcover

Normann, Richard; Ramirez, Rafael

 
9780471950868: Designing Interactive Strategy: From Value Chain to Value Constellation
Hardcover
ISBN 10: 0471950866 ISBN 13: 9780471950868
Verlag: John Wiley & Sons Ltd, 1994

Inhaltsangabe

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

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Verlag
John Wiley & Sons Ltd
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0471950866
ISBN 13 
9780471950868
Einband
Gebundene Ausgabe
Anzahl der Seiten
200
Kontakt zum Hersteller
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
USA
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780471986072: Designing Interactive Strategy: From Value Chain to Value Constellation

Vorgestellte Ausgabe

ISBN 10:  0471986070 ISBN 13:  9780471986072
Verlag: John Wiley & Sons, 1998
Softcover