Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
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Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
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Versandziele, Kosten & DauerAnbieter: Bahamut Media, Reading, Vereinigtes Königreich
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780471953531
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Product Development: Meeting the Challenges of the Design-Marketing Interface This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780471953531
Anzahl: 1 verfügbar
Anbieter: Shadow Books, Norwich, Vereinigtes Königreich
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: No Jacket as Issued. Barely perceptible rubbing to shiny board covers. Bestandsnummer des Verkäufers 019352
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