Quantitative Analysis in Marketing Mgmt - Softcover

Moutinho, Luiz

Softcover

ISBN 10: 0471964301 ISBN 13: 9780471964308

Verlag: John Wiley & Sons, 2000

Inhaltsangabe

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Über diesen Titel

Über die Autorin bzw. den Autor

Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0471964301
• ISBN 13: 9780471964308
• Einband: Tapa blanda
• Anzahl der Seiten: 344
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar