Listen to the Emerging Markets of Southeast Asia: Long Term Strategies for Effective Partnerships - Hardcover

Letta, Corrado G. M.

Hardcover

ISBN 10: 0471964484 ISBN 13: 9780471964483

Verlag: John Wiley & Sons Ltd, 1996

Inhaltsangabe

Success lies, like the tip of an iceberg, on a firm foundation of cross-cultural communication ? Have you built on that foundation for success? European business needs to do more to establish an assertive presence in the emerging markets of Asia. The front running competitors are the USA and Japan. The onus is now on Europe to listen to Southeast Asia?s demands for long-term partnership rather than short-term profit. Corrado G. M. Letta, in this ground-breaking book, examines why European companies have, thus far, failed to claim a significant share of Southeast Asian business. His strategy for success presents strategic planning, organizational/financial engineering, combined with cross-cultural relationships, alliances and human resources. This book will give you the insights required to plan successful joint ventures and establish new export opportunities in Southeast Asia. The call is for a single, collective ?European Culture? to relate effectively to the cultures in Southeast Asia. The business leaders in Southeast Asia need to partner with powerful trading nations in the global economy. Who will take heed of their message ? and listen?

"?eloquently portrays Southeast Asian needs and masterfully communicates them to European industrialists." ?M. Abdullah, Director, Malaysian Industrial Development Authority "?will contribute to a re-think amongst European decision makers on how to manage a win-win strategic business relationship with Southeast Asian nations in the next millennium." ?Ambassador Tony K. Siddique, Economic Development Board, Singapore "? an important tool for decision-makers in both public and private sectors in Europe." ?D. Verdiani, Director DGIII Industry, European Commission "?Europeans must develop a positive strategy for building on their remaining advantages by means of investment as well as licensing and cooperation agreements?" ?The Earl of Limerick KBE, Chairman, Pirelli UK plc

Über diesen Titel

Über die Autorin bzw. den Autor

Corrado G. M. Letta is an independent consultant on investing in Southeast Asia, and former researcher at ISESAO and Sda-Bocconi. He received his PhD in Economics, Summa Cum Laude, at the University of Pisa, Italy. He has read Philosophy of Communication at Cambridge University, England and won two research grants to study management at North Western University Evanston-Chicago, USA. Dr Letta began his international business career in New York with TAMS International; he managed the Canadian branches of the USA Engineering Group PRC; he collaborated with the Economist Group in London, and worked in Saudi Arabia, Africa, the Middle East and Far East on many project assignments financed by the World Bank, the Asian Development Bank, the African Development Bank and others. He was also appointed Ambassador of the PRC Group to Southeast Asia where he was responsible for the group?s operations in Thailand, Singapore, the Philippines, Malaysia, and Indonesia. Corrado G. M. Letta has become increasingly aware of the critical importance of living the globalization process. Together with his knowledge of financial and economic factors, his grasp of the power of creative ideas and innovation has made him a much sought-after advisor to governments and major companies.

" eloquently portrays Southeast Asian needs and masterfully communicates them to European industrialists." M. Abdullah, Director, Malaysian Industrial Development Authority " will contribute to a re–think amongst European decision makers on how to manage a win–win strategic business relationship with Southeast Asian nations in the next millennium." Ambassador Tony K. Siddique, Economic Development Board, Singapore " an important tool for decision–makers in both public and private sectors in Europe." D. Verdiani, Director DGIII Industry, European Commission " Europeans must develop a positive strategy for building on their remaining advantages by means of investment as well as licensing and cooperation agreements " The Earl of Limerick KBE, Chairman, Pirelli UK plc

Aus dem Klappentext

Will Europe have favoured status or be a rank outsider? Has Europe prepared for the challenge of New Asia? Change causes discomfort ? especially for long-established economies threatened with a loss of dominance. Adjusting to inevitable change quickly and with a sense of optimism is the only practical strategy for economic survival. Today an urgent repositioning of attitude is needed by business leaders. In this eminent study, Corrado G. M. Letta examines the problems facing Europe. He confronts the reasons why European companies are weak in Southeast Asia and peels back the layers of misunderstanding. He reveals the expectations and fears of both Europeans and Asians and suggests long-term strategies for formulating successful cultures of partnership between diverse cultural trading groups. In particular, he highlights the need for a single, collective ?European Culture? to relate to the hundreds of cultures in Asia, and to compete with USA Inc and Japan Inc. Current exports from Europe to ?emerging? Southeast Asian markets already run at over US$99 billion. The prize is a market estimated at 3 trillion dollars in the year 2004, and rivalry for market share is already fierce. As the gigantic emerging markets of Southeast Asia line up with their future ?partners in trade?, the question ceases to be whether Europe needs Asia. The reality is whether Asia will continue to need Europe. This timely study is for everyone concerned with strategic relationships, for chief executives, senior consultants and advisors, leaders of trade missions, policy-makers and parliamentarians. It illuminates the road to Asia for all in the enterprise sector. Reliable corporate reference becomes increasingly important as organizations confront the burgeoning complexity and the potential of international markets. This book deserves pride of place in the boardrooms of all exporting organizations. "? I am certain that the present work will prove a valuable adviser for all those who wish to exploit their opportunities on the markets of Southeast Asia." ?Dr Rainer Gepperth, Director Hanns Seidel Foundation, Munich, Germany "The big challenge of Asian markets is one of the most difficult problems many European companies are trying to solve. This is particularly true for a number of Italian small and medium-size enterprises which are dedicating a special effort to succeed in the area. This book can be a precious tool to design the winning strategy for those companies, helping them to improve their competitive choices and to bridge the cultural and communication differences." ?Federico Galdi, Director, International Affairs, Confindustria, Rome, Italy "? an invaluable asset to companies, corporations and businesses seriously investing/co-operating with Southeast Asian counterparts." ?M. Stagno d?Alcontres, CEO, Bds Bank, London "? about 45% of worldwide market growth is expected to be generated in developing Asia. ? exports and investment in this growth matters ? ultimately for wealth and jobs in Europe. ? Europe is late, hopefully this publication will help to speed things up."?Dr. H. Oberhänsli, Assistant to the Chairman for Economic Affairs, Nestle S.A. Switzerland "? constitutes a substantial contribution to deepening the knowledge and understanding of ? Southeast Asia." ?Luigi Marini, UK Representative, Bank of Italy "The work by Dr Letta on the business relations between Southeast-Asia and Europe is indeed interesting and inspiring. It provides in-depth studies on the economic and cultural interaction between the two regions, thereby furnishing European businessmen who are interested in penetrating the rapid growing Southeast Asian markets with up-to-date information." ?Anurak Thananan, Ambassador, Royal Thai Embassy, Rome

Details zur Ausgabe

• Verlag: John Wiley & Sons Ltd
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 0471964484
• ISBN 13: 9780471964483
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 207
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar