Tourism Promotion and Power: Creating Images, Creating Identities - Hardcover

Morgan, Nigel; Pritchard, Annette

 
9780471983415: Tourism Promotion and Power: Creating Images, Creating Identities
Hardcover
ISBN 10: 0471983411 ISBN 13: 9780471983415
Verlag: Wiley, 1998

Inhaltsangabe

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

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Über die Autorin bzw. den Autor

Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Von der hinteren Coverseite

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Aus dem Klappentext

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

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Verlag
Wiley
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0471983411
ISBN 13 
9780471983415
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
272
Kontakt zum Hersteller
Wiley-VCH GmbH
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