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Inhaltsangabe
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
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Über die Autorin bzw. den Autor
Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
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Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Bestandsnummer des Verkäufers 9048619
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Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Bestandsnummer des Verkäufers 9494590
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Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Bestandsnummer des Verkäufers 9494589
Anzahl: 1 verfügbar
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Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471983415. Bestandsnummer des Verkäufers 9739168
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Tourism Promotion and Power : Creating Images, Creating Identities
Verlag:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
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Tourism Promotion and Power : Creating Images, Creating Identities
Verlag:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Gebraucht
Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP64111567
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Tourism Promotion and Power : Creating Images, Creating Identities
Verlag:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP64111567
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Tourism Promotion and Power : Creating Images, Creating Identities
Verlag:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471983411
ISBN 13: 9780471983415
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP29926336
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Tourism Promotion and Power: Creating Images, Creating Identities
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Bestandsnummer des Verkäufers G0471983411I4N00
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Tourism Promotion and Power: Creating Images, Creating Identities
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