New Product Strategy in Small High Technology Firms: A Pilot Study (Classic Reprint) - Hardcover

Meyer, Marc H.

Hardcover

ISBN 10: 0484111809 ISBN 13: 9780484111805

Verlag: Forgotten Books, 2018

Inhaltsangabe

Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study

Strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product newness is better than no newness and that more technological change can be effectively employed in small company product strategy.

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Details zur Ausgabe

• Verlag: Forgotten Books
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 0484111809
• ISBN 13: 9780484111805
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 44
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