Art Alphabets, Monograms & Lettering (Lettering, Calligraphy, Typography) - Softcover

Bergling, J. M.

Softcover

ISBN 10: 0486831701 ISBN 13: 9780486831701

Verlag: Dover Publications Inc., 2019

Inhaltsangabe

Chicago–based jewelry engraver J. M. Bergling (1866–1933) created thousands of letter styles, signets, monograms, and ciphers. A noted author on the subjects of lettering and heraldic design, Bergling created books that became standard references of his era. He assembled his first book, Art Monograms and Letters,with the hopes of inspiring other etchers, engravers, sign painters, and artisans. This volume contains selected illustrations from that publication in addition to his complete Art Alphabets and Lettering,which comprises 96 pages of layouts and letter styles ranging from simple to ornate.
Commercial artists, designers, calligraphers, engravers, amateurs, and professionals will prize this exclusive edition as a source of high-quality images and alphabets. This reference book features an appreciative Foreword by artist and author James Gurney, which places Bergling's works in historical context.

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Über die Autorin bzw. den Autor

J. M. Bergling (1866–1933) was a Chicago-based designer and publisher of books on the subjects of lettering, monograms, and heraldic design. His books became a standard reference for engravers and sign painters.

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Art Alphabets, Monograms & Lettering

By J. M. Bergling

Dover Publications, Inc.

Copyright © 2019 Dover Publications, Inc.
All rights reserved.

ISBN: 978-0-486-83170-1

FOREWORD

From the perspective of our era of computer-generated typography, it is difficult to appreciate the ubiquity of handmade lettering a century ago. Writing made by hand appeared not only in personal letters and postcards, but also in business correspondence, architects' plans, store windows, roadside billboards, theater lobbies, newspaper advertisements, college diplomas, engraved silverware, and even embroidered handkerchiefs.

At the dawn of the twentieth century, the art of hand lettering reached flamboyant, exuberant heights. The period known as the "Golden Age of Ornamental Penmanship" was still in full flower when John Mauritz Bergling (1866–1933) first published Art Alphabets and Lettering in 1914. He expanded his "encyclopedia of lettering" through three subsequent editions, culminating in an enlarged fourth edition of 1923. Art Alphabets, Monograms & Lettering is an exclusive volume from Dover Publications that combines the 1923 edition with specially selected pieces from Art Monograms and Lettering (tenth edition, 1920).

Art Alphabets and Lettering is one of the most sought-after of the many treasuries of designs and alphabets from that period, not only because of the high standards of Bergling's examples, but also because of the wide range of practical applications that he addressed.

In Bergling's day, the field of artistic writing spanned the work of many specialists: engravers, engrossers, architects, show card writers, and commercial artists. He took care to consider the appropriate spirit for each kind of communication, ranging all the way from a sober commemoration of a retirement from an insurance company (page 42) to a playful poster for a college dance (page 60).

Bergling was an authority in all these disciplines. As a boy, he emigrated with his father from Sweden, working in San Jose, California, and Chicago, Illinois, where he built his reputation as an engraver for watch cases and jewelry. He became one of the foremost practitioners of the art of the monogram, a popular graphic form where an individual's three initials are woven together into a clever artistic design. He produced three other design collections: Art Monograms and Lettering, Ornamental Designs and Illustrations, and Heraldic Designs and Engravings.

Art Alphabets and Lettering is Bergling's crowning achievement, culling the best specimens from his many years as a leading engraver and pen artist. To make room for more samples, Bergling eliminated the introductory text typically found in comparable books, such as Ames' Compendium of Practical and Ornamental Penmanship by Daniel T. Ames (1883) and Studies in Pen Art by William E. Dennis (1914). In such guidebooks, the text would have explained the theory and practice behind the alphabets. The modern reader might want to know at least the basics of the practical knowledge that Bergling took for granted.

For everyday penmanship, the steel dip pen had largely replaced the quill pen, which was made from a prepared primary flight feather of a goose or turkey. However, the quill pen was — and still is — the preferred tool for certain kinds of elegant writing and was the primary instrument for letterers before the nineteenth century. Steel pen nibs in Bergling's day were available in a range of degrees of flexibility, and many of them are still available today. The nibs fitted into a pen holder and were dipped into an inkwell of India ink, which was waterproof, or a water-soluble ink such as Higgins Eternal.

The collection begins with script alphabets, notable for their flowing connected letters, such as American Round-hand and Spencerian on pages 2 and 3. These models provide excellent guides for handwriting applications where a graceful elegance is required. The Spencerian alphabet was invented by Platt Rogers Spencer (1800–1864). It became standard in the United States between 1850 and 1925, after which it was replaced by the simpler Palmer method that was taught in schools up until recently.

Businesspersons were expected to convey their integrity and confidence by means of pen skills, culminating in a confident flourished signature. To achieve this kind of writing, penmanship instructors stressed the importance of good posture. First, the pen artist must take the proper position, seated in a straight chair with both feet flat on the floor, the back held straight. The pen is held, not in the tight grip of most beginners, but in a relaxed manner, the arm with its large muscle below the elbow resting lightly on the table.

"Whole arm" or "off hand" capitals, with their elaborate looping flourishes, are made without penciling the letterforms in advance. Their flowing grace requires a great deal of practice. They are written with broad movements of the arm, swinging easily from the shoulder. Fingers, wrist, and arm cooperate to create fluid movements. Each part of the flourish uses a smooth continuous stroke. By contrast, small letters should be rhythmically created with controlled finger movements.

Ideally, these scripts should be executed on a smooth cotton rag paper over lightly ruled guidelines drawn with a hard pencil. The slant of the letters should be absolutely uniform. The slant can be ruled lightly with an adjustable triangle set to a fixed slope and resting on a T-square or parallel rule. Most scripts require a slant of between fifty-two and fifty-four degrees from horizontal, or the three-quarter angle diagrammed on page 32. An oblique pen holder angles the nib to the right, allowing a better wrist position.

In settings where script writing needs to be larger and more precisely considered, it can be constructed by drawing the letters first in outline and then filling them in with a brush or pen, as shown on pages 30 and 31. In general, it is a good idea for the student to begin constructing letters larger and at a slow speed. With improving skill, the execution typically becomes smaller in scale and more rapid. It is advisable to try for accuracy and quality first and then for speed.

The pen-based script alphabets, with their German and French variants, derive from the models produced by engravers in the eighteenth century, requiring the artist to incise a series of fine lines into a copperplate with a sharpened steel tool called a "burin." The position of the tip of the burin is shown in the drawings on page 32. This copperplate engraver's alphabet also can be constructed with the flexible steel pen nib. Each weighted or shaded stroke broadens on the pulling downstroke. Whichever tool is used, this thick-and-thin copperplate style is slow to execute, making it more suitable for headings and superscriptions than for everyday handwriting.

Bergling includes broad pen alphabets familiar to modern calligraphers such as "Black-Stone" (page 20), "Mixed Roman Text" (page 86), and the single-stroke Roman and Italic alphabets (page 88). Informal round-tipped alphabets such as those on page 87 can be achieved with a Speedball "Style B" pen nib.

The Roman alphabets shown on pages 14, 72, 73, and 74 are the oldest and most universal in this collection. The Italian Renaissance capitals on page 72, which in turn derive from those carved into Trajan's Column in Rome, deserve careful study because they are the basis for many subsequent variations. Note the circular outside shapes of the C, G, O, and Q; the narrowness of the S; the nearly midline...

Details zur Ausgabe

• Verlag: Dover Publications Inc.
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 0486831701
• ISBN 13: 9780486831701
• Einband: Taschenbuch
• Anzahl der Seiten: 117
• Kontakt zum Hersteller: Dover; info@galileo-mc.de; ; Dachauer Str. 5-7; F�rstenfeldbruck; 82256; Deutschland