Media/Impact W/Infotrac 8e - Softcover

Biagi, Shirley

3,16

68 Bewertungen von Goodreads

9780495050261: Media/Impact W/Infotrac 8e

Softcover

ISBN 10: 0495050261 ISBN 13: 9780495050261

Verlag: Wadsworth Publishing Co Inc, 2006

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Book by Biagi Shirley

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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

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