Pub Relation Case W/Info 7e - Softcover

HENDRIX

 
9780495050285: Pub Relation Case W/Info 7e
Softcover
ISBN 10: 0495050288 ISBN 13: 9780495050285
Verlag: Wadsworth Publishing Co Inc, 2006

Inhaltsangabe

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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Reseña del editor

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Wadsworth Publishing Co Inc
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0495050288
ISBN 13 
9780495050285
Einband
Tapa blanda
Anzahl der Seiten
449
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar